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18 Mar 2016
App Design
The achievements of a mobile app is determined by how its development and marketing occurs. Any developer that's good at programming and it has technical abilities will start making mobile applications after gaining adequate expertise in the application development. However, they should consider the pitfalls involved with mobile app development. Otherwise, that they've to pay high prices for their mistakes with their app eventually failing for the app stores. Let's check the seven mistakes, which each mobile app developer should avoid in success.

Mobile App Development
Including too many features

Developers might think that developing a mobile application with extensive features can be an instant hit. However, it isn't the right approach to include way too many features at the first launch; an end user finds the app tough to comprehend and may not be able to know what is useful for them as well as what not is, thus losing interest. A mobile application should be simple, user-friendly and most importantly purposeful. Customers look for apps which can be easily understandable and straightforward to use. An application loses its purpose whether or not this has too many features stuffed into it.

Therefore, it is first imperative that you understand the purpose the applying will serve and then include just those features that are important and purposeful for clients, to avoid complications. A developer can later increase the amount of features in the future releases.

Developing on multiple platforms from the first go

Developers should not build applications for multiple mobile platforms, at the same time. It is important to first focus on one mobile platform then move to the others. In case of any future changes, the developers should implement them on every one of the platforms, resulting in added time and high costs.

Thus, you will need to formulate a well-thought technique of the launch, on one platform first and then releasing it on the other platforms.

Focusing everywhere apart from on the user experience

A developer should create mobile apps by keeping users in the center. It is very important to focus on user experience aspect, as the end-users should discover the app simple, easy to use and attractive. The UI associated with an app should be intuitive as well as simple to learn. An application are not successful if it won't impress users and provide them an enriching experience.

Not keeping room for flexibility

A mobile application developer must always develop an app, which can be flexible enough to add upgrades. Upgrading is often a continuous process; an app should work in newer upgraded versions too. It is important for a developer to ensure the application works efficiently and flawlessly even though upgrading mobile operating system several times.

Developing mobile phone applications that are not flexible will result in their failure, because they will become unusable following a certain period.

Improper monetization planning

Planning about monetizing the job is a difficult task. Many developers fail to plan on the monetization aspect thinking they are going to earn easily through ads or users insures their apps. Developers can have two versions of the app, a free version and premium version consisting of additional features or even keep in-app purchases option. Placing ads on regularly visited apps will also help earn revenues. A combination of different options is also helpful.

Whatever option developers choose, it ought to cater to their requirements. They must plan this take into account the early stage to avoid future losses.

With no knowledge of the importance of marketing

Uploading a mobile application at a shop does not guarantee success. Its marketing is equally important, as the audience will happen to know about its launch. Developers ought not wait to market the app after its launch in the store. Visibility is essential from the very beginning, that they should market their application far ahead of time.

Without a well-planned marketing strategy, a mobile app is certain to get completely lost on this competitive market, producing its failure.

Not using analytics services

Developers will not be able to measure the success of the mobile application without tracking tools and analytics. They are able to use any analytics services that best fits their requirements and use the retrieved data for improvement from the upcoming releases. By making use of analytics tools, an app developer can come to know about guests viewing, number of active users & downloads, purchasing habits of users and even more.

Therefore, it is important to have analytics from your very start.

Avoiding mistakes will much likely help mobile application developers to achieve app stores; maintaining your users engaged will help the ROI. No doubt, the concept of the application may be innovative, however the execution of the idea is evenly important. Channelizing efforts in the right direction can help the mobile app developers to build applications that users love and have desired results.


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